What is A Chosen Future?
With the goal of introducing the concept of “social innovation” and the 12th Sustainable Development Goals (SDGs), “Responsible Consumption and Production” as well as encouraging more public and private sectors to support products or services provided by social innovation organizations, the Small and Medium Enterprise Administration, Ministry of Economic Affairs developed the brand A Chosen Future. The brand aims at conveying the important messages of social innovation and responsible consumption to the general public.
Sharing the common goal of building a sustainable environment and society, social innovation organizations from all over Taiwan join forces under the brand A Chosen Future to advocate the 12th SDGs. By consuming responsibly, people will be able to bring real impact to the environment we live in and to shake the production and consumption system.
About 有責 (responsible consumption and production) and 有擇 (being able to chose the one you prefer)
The name of the brand, A Chosen Future, is named with a pun in Chinese pronunciation and has two meanings which it invites both the producers and consumers to reflect upon: on one hand, it spreads the idea of producing and consuming sustainably; on the other hand, it implies that consumers shall have a say in what products or services they would like to purchase. With the specially designed name, the brand encourages producers and consumers to seek common good and build a sustainable society.
Responsible consumption as a new business opportunity for all
All organizations in public and private sectors alike are welcomed to apply for the licensing of the trademark of A Chosen Future. By promoting the 12th SDGs or offering social innovative products or services, we are creating A Chosen Future together.
Click below to download the terms and condition（7-14 working days for application）：