什麼是有ㄗㄜˊ商行
為擴大推廣社會創新與聯合國永續發展目標第12項「SDGs12責任生產與消費」，並鼓勵更多公私部門投入支持社會創新組織之產品或服務，經濟部中小及新創企業署規劃「有ㄗㄜˊ商行」品牌與社會大眾溝通社會創新與責任消費議題。
「有ㄗㄜˊ商行」集結全臺社會創新組織，以創造永續環境與社會為己任，共同倡議「SDGs12責任生產與消費」議題的價值與重要性，促進民眾踴躍購買，並以實際的購買行動來改變生活環境、影響消費體系，期待做出積極改變。
關於有責與有擇
「有ㄗㄜˊ商行」特以注音「ㄗㄜˊ」命名，運用注音一字多音的開放性，鼓勵生產者與消費者思考「ㄗㄜˊ」字對自身的意義，期待透過雙方的共同參與，產生共榮、共好的良善循環，打造永續發展的社會。
一同響應責任消費新商機
歡迎各界組織、企業單位申請使用「有ㄗㄜˊ商行」標誌使用授權，共同響應支持「SDGs12責任生產與消費」議題、上架販售社會創新組織產品與服務。
標誌使用須知暨聲明書下載（申請作業需 7～ 14 個工作天）：
What is A Chosen Future?
With the goal of introducing the concept of “social innovation” and the 12th Sustainable Development Goals (SDGs), “Responsible Consumption and Production” as well as encouraging more public and private sectors to support products or services provided by social innovation organizations, the Small and Medium Enterprise and Startup Administration, Ministry of Economic Affairs developed the brand A Chosen Future. The brand aims at conveying the important messages of social innovation and responsible consumption to the general public.
Sharing the common goal of building a sustainable environment and society, social innovation organizations from all over Taiwan join forces under the brand A Chosen Future to advocate the 12th SDGs. By consuming responsibly, people will be able to bring real impact to the environment we live in and to shake the production and consumption system.
About 有責 (responsible consumption and production) and 有擇 (being able to chose the one you prefer)
The name of the brand, A Chosen Future, is named with a pun in Chinese pronunciation and has two meanings which it invites both the producers and consumers to reflect upon: on one hand, it spreads the idea of producing and consuming sustainably; on the other hand, it implies that consumers shall have a say in what products or services they would like to purchase. With the specially designed name, the brand encourages producers and consumers to seek common good and build a sustainable society.
Responsible consumption as a new business opportunity for all
All organizations in public and private sectors alike are welcomed to apply for the licensing of the trademark of A Chosen Future. By promoting the 12th SDGs or offering social innovative products or services, we are creating A Chosen Future together.